I'm a developer and marketer. I help business owners and agencies solve technical problems that get in the way of growth.
Most websites and systems look fine, but quietly lose money. They're slow, confusing, hard to change, or impossible to measure. Marketers struggle with technical constraints. Developers rarely think about conversions. I work in that gap.
If your website or systems feel expensive but underperform, I can help fix what's holding you back.
I use this blog to share technical insights, personal reflections, and notes.
Writing
Migrating iCloud Photos to a NAS
If the data is not in your hands, it does not belong to you. I moved my family photos to a NAS and reclaimed data sovereignty.
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The Issues of a Free Website
A free website is an expensive choice. I suggest managed services for business owners.
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Meta Ads are Now Essential
Organic reach is no longer enough. I analysed 2026 data to show why Meta ads are now a requirement for every business.
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Hello World - Rebuilding for Performance
I rebuilt my website with a 'boring' design. Simplicity makes it long-lasting.
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